Roots-_Shöes is a young company, offering our customers high quality yet affordable childrens shoes. Our extensive market research, conducted over a number of years, has indicated that parents in the UK suffer from a lack of choice as well as having to pay exorbitant prices if they wish to buy shoes beneficial for the development of their little ones feet. 

If we analyse the childrens shoes currently available in the UK market we find that there are basically two types. At the top end the big names specialised in this area, such as Clarks and Startrite. At the other end the ‘cheap’ market mainly sources from the Far East, i.e. China and Thailand. The formers are very expensive and offer little choice when it comes to colours and designs. The latter come in many shapes and colours however suffer considerably in quality and do not provide for the developmental needs of childrens feet.